Ed MAdison

Biography

 

Ed Madison, Ph.D. is a seasoned media professional with a 30 year track record as an executive producer/director, entrepreneur, and innovative educator.  His multifaceted career in media and journalism began as a high school intern at the Washington Post owned CBS television affiliate in Washington, D.C. during the height of Watergate.  He has produced and directed programs and segments worldwide for network, syndicated and cable television. He holds a Ph.D. in Communication with honors from the School of Journalism and Communication, University of Oregon.


At age 22, Madison was recruited to become a founding producer for CNN, where  he aided in creating groundbreaking quality programming that has come to represent that network. His own subsequent companies have provided services for most of the major networks and studios, including CBS, ABC, A&E, Paramount, Disney, and Discovery. He has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10 and Entertainment Tonight.

Ed and long-time colleague Kim Swann produced the award winning "Time Out: The Truth About HIV, AIDS and You" for Paramount Home Video, featuring Magic Johnson and Arsenio Hall, with guest appearances by Tom Cruise, Kirstie Alley and Paula Abdul. Subsequently, Ed and Kim produced several more projects for Paramount, including Magic Johnson's first prime time special for Fox featuring Shaquille O'Neal, Garth Brooks, Whoopi Goldberg and Roseanne. That was followed by a fitness video starring Olympic gold medalist Florence Griffith-Joyner. Later, Ed conceived and consulted on Paula Abdul's successful fitness video, "Get Up and Dance," for Live Home Video.

In 1988, Ed founded Tiburon Communications, Inc., which quickly emerged as one of the leading suppliers of "behind-the-scenes" promotional featurettes for motion picture and recording companies. Tiburon produced projects for many high-budget productions from Paramount Pictures, Disney, and MGM, as well as work for recording studios Sony, Geffen Records, and A&M.

Later, Ed served as the supervising producer of "A&E Top 10," a weekly countdown series celebrating pop culture airing on A&E. The series featured episodes on such subjects as the Top 10 Exotic Destinations, Romantic Getaways and Spas and Retreats.

In 2000 Ed formed Rustic Canyon Entertainment and moved the company’s base of operations to Oregon. Shortly thereafter Rustic launched The Visitors’ Channel, a tourism information television service seen in hotels and in public spaces throughout the Northwest. Rustic sold the Visitors' Channel (renamed CityScene) assets to Obie Media (Nasdaq: OBIE) in 2004. It reacquired those assets in 2005 from Lamar Advertising (Nasdaq: LAMR), following Lamar's acquisition of Obie Media, and their decision to focus on outdoor advertising. The company was restructured as Engaging Media in March 2007, simultaneously with its expansion into online video marketing and content creation.

Ed earned his Ph.D. in Communication and Society at the School of Journalism and Communication, University of Oregon in 2012, where he continues to teach multimedia journalism and digital publishing. Previously, he served as an adjunct instructor at UO and in New Media Communications at Oregon State University. He is an Apple Distinguished Educator and an Adobe Education Leader.

Ed initiated and serves as lead instructor of a UO course on mobile media content creation for smartphones, the iPad, and other smart tablet devices. His spring 2011 class was the first at any university to create a digital magazine for the iPad using Adobe’s prerelease Digital Publishing Suite. The spring 2010 class started a week before Apple’s debut of the iPad and was the first course of its kind to team undergraduates with publishing companies to design mobile applications.


Ed is also founder of Media Arts Institute, a nonprofit organization committed to inspiring and educating digital learners and future generations of media professionals. The organization produces documentaries that profile accomplished media professionals, which are distributed to high schools and colleges for use in their curricula. It also has established JAM (Journalism, Art + Media), an emerging network of after school programs designed to support K-12 students in meeting Common Core language arts standards.